RSM100Y1 Chapter Notes - Chapter 11: Psychographic, United States Census Bureau, Data Mining
Document Summary
Marketing an organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Help people support ideas or viewpoints and educate others. Anticipate and expect consumers" needs even before consumers see those needs themselves. Get ahead of the competition helping consumers create a link between their new need and the fulfillment of that need by the markets" products. Process that begins with discovering unmet customer needs and continues with several tasks: researching the potential market, producing a good or service that can satisfy the targeted customers, promoting, pricing, and distributing that good or service. Exchange process an activity in which two or more parties trade something of value (such as goods, services, or cash) that satisfies each other"s needs. Utility the power of a good or service to satisfy a want or need.
