RSM100Y1 Chapter Notes - Chapter 7: Crisis Management, Swot Analysis, Middle Management
Document Summary
Chapter 7: management, leadership, and the internal organization. Management: the process of achieving organizational goals through people and other resources. Manager"s job is to combine human and technical resources in the best way possible to achieve the company"s goals. Top managers spend most of their time developing long-range plans for their organizations. Decide whether to introduce new products, purchase other companies, or enter new geographical markets. Inspire company execs and employees to achieve their vision for the company"s future. Must steer their firms through an economic downturn, slump in sales, or crisis in quality: middle management: Positions: general managers, plant managers, division managers, branch managers. Focus on specific operations, products, customer groups. Develop detailed plans and procedures to carry out the firm"s strategic plans. E. g. if top management decides to increase distribution of product, a sales manager will decide how many salespeople are needed.
