PSY427H1 Chapter Notes - Chapter 14: News Leak, Trial Balloon, Sound Bite
Document Summary
Psy427 chapter 14: mass communication and politics in the digital age. More than journalism drives the engine of media and politics. Political advertising, particularly on television, is how most candidates, particularly presidential candidates, reach the majority of voters most often. Entertainment has played an increasingly important role in helping political candidates create a more down-to-earth image. The internet and social media have also transformed politics and political elections. Some candidates have used these effectively to fundraise and communicate their messages directly to the public rather than through the media. Journalism claims to be the mechanism for obtaining public unbiased and impartial information about candidates for office, sitting elected officials, the agencies they represent and operate, and relevant contemporary political issues. Journalism aspires to be an engine of democracy. Media companies can hardly be considered disinterested, given they, like most for-profit-companies, have vested self-interests in pro-business regulations and policies.
