PSY220H1 Chapter Notes - Chapter 8: Elaboration Likelihood Model, Logical Reasoning
Document Summary
Utilitarian function - an attitudinal function that serves to alert people to rewarding objects and situations they should approach and costly or punishing objects or situations they should avoid. Ego-defensive function - an attitudinal function that enables people to maintain cherished beliefs about themselves and their world by protecting them from contradictory information. Value-expressive function - an attitudinal function whereby attitudes help people express their most cherished values usually in groups in which these values can be supported and reinforced. Reference groups - groups whose opinions matter to a person and that affect the person"s opinions and beliefs. Knowledge function - an attitudinal function whereby attitudes help organize people"s understanding of the world, guiding how they attend to, store, and retrieve information. Heuristic-systematic model - a model of persuasion that maintains that there are two different routes of persuasion: the systematic route and the heuristic route.
