PSY220H1 Chapter Notes - Chapter 3: Emotional Contagion, Robert Zajonc, Fear
17 Feb 2017
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Document Summary
Internet has transformed the world into a global village. We live in an age of mass communication. We also live in an age characterized by attempts at mass persuasion. The influence the media has on us can be very subtle and sometimes even unintentional. Those who produce television news exert a powerful influence on our opinions simply by determining which events are given exposure and how much exposure they are given. Given the power of tv newscasts, it is reasonable to ask what factors determine which news items are selected for tv newscasts one major factor is the need to attract viewers. Television news is a form of entertainment what is nown in the news is typically based on what would be more entertaining for viewers to watch. It is more likely that riots, bombings, earthquakes, massacres and other violent acts will get more air time than stories about people working to prevent violence.
