PSY100H1 Chapter Notes - Chapter 4: Little Mikey, Operant Conditioning, Angelina Jolie
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PSY100H1 Full Course Notes
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Learning: a relatively permanent change in behavior caused by experience: the experience could be either direct, or indirect. Learning could be either intentional or unintentional (i. e. incidental learning) 2 major streams of learning theories: behavioral and cognitive: behavioral learning theories: assume that learning takes place as the result of responses to external events. Look-alike packaging: example: sony"s family branding (camera, television, smartphone) consumers tend to think all of the sony product are high quality. Instrumental conditioning (also, operant conditioning): the individual learns to perform behaviors that produce positive outcomes and to avoid those that yield negative outcomes. When a behavior is inconsequential, producing neither favorable nor unfavorable consequences, it will occur with less frequency. Implication: angelina jolie buys this product for her husband brad pitt, i learn from her and buy the same thing for my boyfriend too. 3 types of memory: sensory, working, and long-term (1) sensory memory: the ability to temporarily store input from all our 5 senses.
