PSY100H1 Chapter Notes - Chapter 12: Cognitive Dissonance, Impression Formation, Fundamental Attribution Error
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PSY100H1 Full Course Notes
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Attitudes: the evaluation of objects, events, or ideas; shaped by social context and play an important role in how we evaluate and interact with other people. Mere exposure effect: greater exposure to the item results in greater familiarity with it, and causes people to have more positive attitudes about the item; (zajonic) Attitudes can be conditioned -> classical conditioning -> attractive celebrity paired with a product. Operant conditioning -> rewarded with good grades each time you study, you develop a positive attitude towards studying. The more specific the attitude, the more predictive it is (ex. Your attitudes toward recycling are more predictive of whether you take your pop cans to a recycling bin than are your general environmental beliefs) Attitudes formed through direct experience predict behaviour better. Attitude accessibility: ease with which a person can retrieve memories related to an attitude. Fazio (1995) -> easily activated attitudes are more stable, predictive of behaviour, and resistant to change.
