ECO101H1 Chapter Notes - Chapter 10: Marginal Utility, Budget Constraint, Face-Off

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27 May 2016
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ECO101H1 Full Course Notes
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ECO101H1 Full Course Notes
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The utility of a consumer is a measure of the satisfaction the consumer derives from consumption of goods and services. An individual"s consumption bundle is the collection of all the goods and services consumed by that individual. An individual"s utility function gives the total utility generated by his/her consumption bundle. o. It is a personal matter and differs between individuals. When people consume, they take into account their preferences and tastes in a rational way and base their choices on what will give them the greater satisfaction. A util is a hypothetical unit of utility. Individuals make choices on how much more of a good to consume by considering the change in their total utility from consuming one more of that good. To maximize total utility, consumers must focus on marginal utility. The marginal utility of a good/service is the change in total utility generated by consuming one additional unit of that good/service.

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