ECO101H1 Chapter Notes - Chapter 15: Monopolistic Competition, Product Differentiation, Market Power

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27 May 2016
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ECO101H1 Full Course Notes
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ECO101H1 Full Course Notes
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Monopolistic competition is a market structure in which there are many competing producers in an industry, each producer sells a differentiated product, and there is free entry into and exit from the industry in the long run. Each producer has some ability to set the price of their differentiated product, but exactly how high depends on the competition that is faced from producers in the industry producing close, but not identical, products. Large numbers: there are many producers and each seller has many competitors (ie. many vendors in a food court): differentiated products: each producer that consumers view as somewhat distinct from the products of competing firms. However, consumers see these competing products as close substitutes. Differentiation gives sellers some ability to set prices, they have some (limited) market power. o. Free entry and exit in the long run: new producers, with their own distinct products, can enter the industry freely in the long run.

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