CSB325H1 Chapter Notes -Aversive Racism, Rebound Effect, Mental Chronometry
12 Aug 2013
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When we actively try not to think about something- its extremely difficult and you end up thinking about it a a lot more than if your not thinking about it- ironic suppression. Because suppressors activate the unwanted stereotype repeatedly, they will experience rebound effect (greater activation). Write day in the life of a photographed person. Judge whether presented strings are words or non-words: if construct is primed, will react to it more quickly, reaction time for stereotypical words ( aggressive, racist, shorter rts= more activation of the constructs. Looked at reaction time with words that were related to stereotypes. Ldt measures whether a construct (eg stereotype) is being activated. Participants saw a picture of a skinhead and they were don"t think about the skinhead and write a story about his life, or do what you want and write a story. Its that people who suppress will be faster to words like violent and aggressive.
