VPAC18H3 Chapter Notes - Chapter 13: Consideration
Document Summary
Chapter 13: corporate giving & sponsorships by richard walker, bsc. 10-15% of fund development in the form of gifts are from individuals: (cid:272)orporate gifts a(cid:374)d spo(cid:374)sorships represe(cid:374)t a s(cid:373)all portio(cid:374) of ca(cid:374)ada"s charitable activities. Always research what motivates a corporation to make a gift / become a sponsor. Cash is not the only contribution corporations are interested in; the training of staffs, additional programming initiatives, support of equipment, staff, and etc. are forms of corporate giving. Real numbers help executives, members of the board, and shareholders understand the metrics of the impact. Inclusive > exclusive reduce the risk of having a single source funder. Corporate sponsorship a business transaction with a clear expectation of a return on investments; strategic focus on access to target market. Corporate partnership purely based on business where partners are involved in the decision making, implementation and monitoring of the project, property or event: ensure the potential partnership opportunities.
