SOCA02H3 Chapter Notes - Chapter 7: Quebecor, Cogeco, Bell Media
Document Summary
Mass media and education system are 2 of the main agents of socialization that help maintain and reinforce class relations ideological hegemony (gramsci): the control that ruling class has over a society"s belief system. Dominant class maintains its power through combo of coercion and persuasion in a way that we perceive world as natural or common sense (reduce instability if ruling class was to use force) Modern liberalism linked to disintegration of feudal system (promotion of me) and rise of enlightenment. First used by bourgeoisie to promote their own interests, but later used to advocate equal rights for lower class, women, and minorities. Traditional/agrarian societies/r (we) vs. industrial/liberal capitalist societies/l (me) Competing ideas = competing goods culture cannot be separated from structures of power and economic relationships- we live in a capitalist culture, with beliefs and values that can be understood only within capitalist economy.
