PSYC19H3 Chapter Notes - Chapter Fujita 2011: Cognitive Load, Construals

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9 Aug 2018
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On conceptualizing self-control as more than the effortful inhibition of impulses (part 3) The dual-motive perspective suggests that effortful impulse inhibition represents one of many mechanisms by which people prioritize their distal, abstract motivations over competing proximal, concrete motivations. Without effortful impulse inhibition, people"s proximal, concrete motivations might dominate choice and behavior. For example, developing automatic goal-promoting responses or adopting alternative cognitive reconstruals of temptations would help to reduce the need to rely on one"s inadequate effortful inhibition abilities. Thus, just as effortful inhibition may compensate for a failure to limit temptation availability, to automatize goal-promoting responses, and/or to reconstrue the situation, these same strategies may compensate for deficiencies in effortful inhibition. New directions and new research: the dual-motive approach not only provides greater conceptual clarity to our understanding of self-control but also suggests a number of new research directions.

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