PSYC12H3 Chapter Notes - Chapter 3: Symbolic Racism, Implicit-Association Test, Social Dominance Orientation

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Social psychology evolves as measurement procedures are developed and refined. Negative attitude toward a particular social group and its member. Prejudice is a valenced affective or evaluative response (positive/negative) to a social category and its members. Stereotypic beliefs serve as foundation for prejudice or justification. Category-based generalizations that link category members to typical. One might consider the stereotype that physicists are intelligent but socially awkward or that accountants are organized but boring. Each stereotype connects typical members of a social category with attributes distinctive traits. Behavior directed toward category members that consequential for their outcomes and that is directed toward them not because of any deservingness or reciprocity, but simply because they are members of that category. Depend on the attributions that a perceiver makes for a given behavior. Self-reporting measure obvious limitations yield accurate estimates only if the respondents are both willing and able to report their sentiments.

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