PSYB45H3 Chapter Notes - Chapter 19: Verbal Behavior, Behaviorism

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4 Aug 2016
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Most people think motivation comes from inside/inner state. Motivating operation (mo): temporarily alters the effectiveness of reinforcer/punisher (value-altering effect) E. g. deprived of food vs. satiation of food: influences behaviour that leads to a reinforcer/punisher (behaviour-altering effect) Motivating establishing operations (meo) temporarily increases the effectiveness of reinforcer/punisher; increases likelihood of behaviour leading to that reinforcer or decreases the likelihood of behaviour leading to that punisher (e. g. food deprivation) Motivating abolishing operation (mao) temporarily decreases the effectiveness of reinforcer/punisher; decreases likelihood of behaviour leading to that reinforcer or increases the likelihood of behaviour leading to that punisher (e. g. satiation) Conditioned mo (cmo) value-altering effect is learned; behaviour-altering effect is learned: conditioned motivation establishing operation (cmeo) e. g. competition for the best, conditioned motivation abolishing operation (cmao) e. g. already #1. Skinner combined ibi w/ verbal behaviour analysis behaviour reinforced through vocals of another person that was trained to give that reinforcement (opposite is nonverbal behaviour) 1st type of verbal behaviour acquired by children.

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