PSYB10H3 Chapter 14: Chapter 14
Document Summary
Unselfish behavior that benefits others without regard to consequences for oneself. The first selfish motive is social reward . Being esteemed and valued by others, in the form of praise, an award, or acknowledgement in the mass media or social media, such as. Those motivated by social rewards act altruistically to enjoy the positive regard of others. In fact, social rewards can be so potent that they can trigger arms races of altruism, referred to as competitive altruism. A second selfish motive for helping is personal distress; People are motivated to help others in need in order to reduce their own distress. E. g. the newborns cried the most in response to the cries of another newborn. Later in life, too, when we see someone crying, experiencing physical pain, or stuck in an embarrassing situation, we usually experience our own feelings of personal distress.
