PSYB10H3 Chapter Notes - Chapter 8: Richard Petty, Attitude Change, Metacognition
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Persuasion ho(cid:449) to i(cid:374)flue(cid:374)(cid:272)e people"s attitudes a(cid:374)d (cid:271)eha(cid:448)io(cid:396)s. Two important theoretical models were developed in the 1980s to explain how people change their attitudes in response to persuasive messages: richard petty a(cid:374)d joh(cid:374) ca(cid:272)ioppo"s elaboration-likelihood model (elm), a(cid:374)d hell(cid:455) chaike(cid:374)"s heu(cid:396)isti(cid:272)-systematic model (hsm) They converge with respect to the core idea that people sometimes process persuasive messages rather mindlessly and effortlessly, and sometimes very deeply and attentively. Through the elm"s pe(cid:396)iphe(cid:396)al (cid:396)oute (cid:894)k(cid:374)o(cid:449)(cid:374) as the heu(cid:396)isti(cid:272) (cid:396)oute i(cid:374) the h m(cid:895), people p(cid:396)i(cid:373)a(cid:396)il(cid:455) attend to peripheral aspects of a message relatively superficial, easy- to- process features of a persuasive communication that are. Elaboration-likelihood model (elm) a model of persuasion maintaining that there are two different routes to persuasion: the central route and the peripheral route. Heuristic-systematic model (hsm) a model of persuasion maintaining that there are two different routes to persuasion: the systematic route and the heuristic route.
