PSYB01H3 Chapter Notes - Chapter 7: Sampling Bias, Sample Size Determination, Content Analysis
Document Summary
Survey research uses questionnaires and interviews to ask people to provide information about themselves and other facts, and past or intended future behaviours (pg. Used by researchers from both qualitative and quantitative approaches. Provide us with a methodology for asking people to tell us about themselves. Often think of survey data as providing a snapshot of how people think and behave at a given point in time. Important way for researchers to study relationships among variables and ways that attitudes and behaviours change over time among different groups of people. Important as a complement to experimental research findings. Response set tendency to respond to all questions from a particular perspective rather than to provide answers that are directly related to the questions. Social desirability response set leads the individual to answer in the most socially acceptable way that would reflect most favourably on the person. There are 3 general types of survey questions.
