MGTA02H3 Chapter Notes - Chapter 8: Promotional Mix, Sales Promotion, Order Processing
4 Apr 2011
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MGTA02H3 Full Course Notes
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Chapter 8 the 4 ps - promotion. promotion is any technique designed to sell a product. It is part of the communication mix (the total message a company sends to consumers about its product). promotional techniques must communicate the uses, features, and benefits of products. sales promotions also include various programs that add value beyond the benefits of inherent in the product. In free-market systems, a business uses promotional methods to communicate information about itself and its products to consumers and industrial buyers. From an information standpoint, promotions seek to accomplish four things with potential customers: make them aware of products, make them knowledgeable about products, persuade them to like products, persuade them to purchase products. The ultimate objective of any promotion is to increase sales. marketers also use promotion to communicate information, position products, add value, and control sales volume. www. notesolution. com.
