MGTA02H3 Chapter Notes - Chapter 9: Direct Market, Breakcore, Independent Business
1
MGTA02H3 Full Course Notes
Verified Note
1 document
Document Summary
Distribution mix the combination of distribution channels a firm selects to get a product to end-users. Distribution channel the path a product follows from the producer to the end-user: direct distribution of consumer products. Sales agent (or broker) an independent business person who represents a business and receives a commission in return, but never takes legal possession of the product. Sales agents generally deal in the related product lines of a few producers and work on a long term basis (e. g. travel agents), where as brokers match sellers and buyers as needed (e. g. used in real estate industry) Non-direct distribution means higher prices, markups are applied. Intermediaries provide added value by saving consumers both time and money (these intermediaries make products available where and when you need them (e. g. think of a supermarket) Merchant wholesaler an independent wholesaler that buys and takes legal possession of goods before selling them to customers.
