MGTA01H3 Chapter Notes - Chapter 6: Swot Analysis, Goal Setting, Takeover
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MGTA01H3 Full Course Notes
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Setting goals and formulating strategy: goals: objectives that a business hopes and plans to achieve, strategy is the broad program that underlies decisions about actions that will and will not achieve goals. Setting strategic goals: strategic goals: long-term goals derived directly from a rm"s mission statement. Swot analysis: after strategic goals have been established, organizations usually go through a process called a. A hierarchy of plans: plans can be viewed on three levels: strategic, tactical, and operational, managerial responsibilities are de ned at each level, the levels constitute a hierarchy because implementing plans is practical only when there is a logical. Corporate-level strategies: there are several different corporate-level strategies that a company might pursue, including concentration, growth, integration, diversi cation, and investment reduction. Cost leadership: cost leadership: becoming the low cost leader in an industry. Differentiation: differentiation strategy: a rm seeks to be unique in its industry along some dimension that is valued by buyers.
