MGMC01H3 Chapter Notes -Ski Patrol, Lift Ticket, Cash Flow
Document Summary
Data collection is the practice of collecting and analyzing information about an interested topic to help resolve demand, consumer, and financial questions, as well as to test hypotheses and evaluate outcomes. Market research is a useful tool to influence whether an opportunity should be pursued or not with both qualitative and quantitative justifications. As a company is ultimately interested overall operational profits, it is important to ensure prospective projects can sustain positive cash flow. The following is a decisional case to which gordon canning must determine whether there is an attractive opportunity for night skiing operations while recognizing the pricing, distribution and promotional strategies it would require. Blue mountain currently maintain 250 acres of ski trails, offering 27 different types, 8 chair lifts, and 10 tows; however, as of now there are no proper installations through lighting to facilitate skiing later in the night.
