MGMA01H3 Chapter Notes -Data Mining, Extranet, Intranet

5. Many major corporations have turned to social marketing as a tool to reach out to their consumers in a more informative and casual manner. Some are turning to official corporate blogs because: a) Blogs are personal, interactive and allow for open dialogue with customers b) They legitimize the "chief blogger" role: a trend that has been slowly emerging as an official job title not merely c) They can be a side-task for an executive d) Blogs are increasingly becoming a legitimate means of sharing information e) Both a) and c)

8. What term best describes the following: a set of procedures and processes for collecting, sorting, analyzing and summarizing information. a) Market research b) Marketing information system c) Exploratory research d) Market inference system