MGMA01H3 Chapter Notes - Chapter 2: Strategic Planning, Swot Analysis
Document Summary
Strategic planning: the process of developing and maintaining a strategic it between the organizaion"s goals and capabiliies and its changing market opportuniies. Corporate level: deining the company mission and the overall purpose seing company objecives and goals designing the business and product porfolio and how much support to give each one . Business unit, product, and market level: planning markeing and other funcional strategies for each product that support the plans. Markeing planning occurs at the business unit, product, and market levels. A mission statement is a statement of the organizaion"s purpose what it wants to accomplish in the larger environment; guide people in the organizaion. Walmart company"s strengths in the marketplace; should not be stated as making more. Live beter. sales or proits; proits are only a reward for creaing value for customers focus on customers and customer experience. (customer-focused)
