MGMA01H3 Chapter 3: Chapter 3.docx

1. A marketing manager makes decisions about the following factors: product, price, promotion, and place. These factors are known as the: a) Environmental factors b) Marketing program c) Marketing mix d) Marketing concept e) Marketing process

There is a growing debate that the internal environment is more important than the external environment, present your explanations to provide clarity to this issue using simple examples touching on the environmental factors for both environments.