MGMA01H3 Chapter 8: Week 6 - Chapter 8

4. One trend in marketing is that companies are considering customer lifetime value, beyond each individual sale. These companies are said to have a orientation. a) corporate social responsibility b) relationship marketing c) experiential marketing d) lifetime value e) triple bottom line

1. Why do organizations use market segmentation? a) Segment marketing has proven to be the most successful approach over time b) Organizations have limited resources c) To have a clear understanding of the target market d) Both a) and c) e) Both b) and c)

Which of the following is not an activity in the porter's value chain?

a) Inbound logistics.

b) Customer service.

c) Marketing and sales.

d) Administration.