VCC101H5 Chapter Notes - Chapter 1: University Of Toronto Mississauga, Roland Barthes, Truth Function

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Vcc101h5s - introduction to visual culture (winter 2016) Looking is a social practice, whether we do it by choice or compliance. Through looking and through touching and hearing as means of navigating space organized around the sense of sight, we negotiate our social relationships and meanings. We live in cultures that are increasingly permeated by visual images with a variety of purposes and intended effects. Images can produce in us a wide array of emotions and responses. A single image can serve a multitude of purposes, appear in a range of settings, and mean different things to different people. Refers to the use of language and images to create meaning about the world around us. We use words to understand, describe and define the world as we see it, and we also use images this way. Process takes place through systems such as language that are structured according to rules and conventions.

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