MGM101H5 Chapter Notes - Chapter 7: Freedom Mobile, Online Shopping, The Home Depot
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MGM101H5 Full Course Notes
Verified Note
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Document Summary
Identifying the opportunities that exist in the marketplace, choosing which opportunities to pursue, and then developing an implementation plan to successfully achieve the identified objectives. How activities are operated to achieve plan"s objectives, Strategic planning also enables these managers and business owners to make more efficient use of their resources and to minimize impulse spending or copycat initiatives that may result in little to no revenue or profitability gains for the organization. There is no guarantee that your strategy will work. Process is not static, it is constantly evolving and changing so you must keep up. In sears" shadow: hudson"s bay ceo exit has investors nervous about department stores" future hollie shaw (http://business. financialpost. com/news/retail-marketing/in-sears-shadow-hudsons-bay- ceos-exit-leaves-investors-nervous-about-future-of-department-stores) Sears, hudson"s bay, zellers = buy clothes, gifts, tools. Go to one and buy everything you need. Consumers like walking into stores that has everything. Retailers now evolve like home depot (tools), canadian store, gap (clothes), toy stores (toy business)
