HSS 2102 Chapter Notes - Chapter 21: Digital Citizen, Pinterest, Eye Strain

• School: University of Ottawa
• Department: Health Sciences
• Course: HSS 2102
• Professor: Tien Nguyen

Document Summary

Communicating in a digital world: the nature of digital communication. Digital communication uses the interactive communication model and builds upon it to expand the role of channels in the communication process. The medium is the message refers to the idea that the user"s experience of an act of communication differs greatly depending on the medium being used. Global village describes how new electronic communication technology would allow for the immediate transfer of information throughout the world. Initially, the internet was an invention to make our lives easier by completing tasks, it then became a new social and interactive way to communicate with others. When technology becomes the medium for communication, it causes changes to the communication process. Technological choices change the channel of communication from a face-to-face exchange of ideas to a channel that includes a variety of structures as noted in the transactional communication model.