ENG 1100 Chapter 0: Article Summary - Toward a Critical Theory of Advertising
Document Summary
Horkheimer and aderno discussed the culture industry, and ensensberger the consciousness industry, haug criticizes the illusion industry or distraction industry. The spaces left empty by capitalism which only socialism can fill with reality. These needs can never be fully satisfied if capital accumulation is to continue. The appearance always promises more, much more than it can ever deliver. Haug views manipulation as a more subtle historical process which is all the more insidious because it is less viable at any given moment. Schudson who dismiss claims concerning the power of advertising simply because there is no conclusive evidence that advertising works immediately and directly to induce consumers to buy a specific product. We do not believe that the category of illusion is particularly helpful. Needs, use values and consumer practices are all socially constructed and integrate individuals into the consumer society.
