ECO 1304 Chapter Notes - Chapter 3: Ceteris Paribus, Demand Curve, Margarine

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The law of demand is the quantity of a good or service demanded varies inversely (negatively) with its price, ceteris paribus when the price falls, the quantity demanded increases, and conversely, if the price rises, the quantity demanded decreases. One reason for the negative relationship is what economists call diminishing marginal utility the concept that in a given time period, an individual will receive less satisfaction from each successive unit of a good consumed. The second for the law of demand is the substitution and income effects. According to the substitution effect, at higher prices, buyers increasingly substitute other goods for the good that now has a higher relative price. Third is the income effect, higher prices make the buyer feel poorer, causing a lowering of quantity demanded (since they cannot buy the same quantity of goods as they did when prices were lower)

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