ADM 2320 Chapter Notes - Chapter 5: Organizational Culture, Direct Selling, Business Marketing

• School: University of Ottawa
• Department: Administration
• Course: ADM 2320
• Professor: Ajax Persaud

Document Summary

Buying and selling products used in manufacturing and producion for wholesalers, retailers resellers insituions. Manufacturers/producers: buy raw materials to make their own goods (automobile) Resellers: intermediaries resellers buy 7 for all mankind jeans, sells to retailers for b2c, textbooks. Government: one of the biggest buyers of goods and services. Understand buying process of each client: professor can choose the book in telfer, in laurier all professors come together to make textbook decisions. Derived demand: linkage between consumer demands for a company"s output and its purchases it must make. Inelasic: total demand for goods is not afected much by price changes in the short run. Products are technical in nature, based on speciicaions. Less emphasis on markeing, placed on delivery, assistance, all atersales servicing. Always a group of individuals on behalf of the organisaion, qualiied buyers/procurement team used formalized process, very structured, long-term relaionships. Direct selling and physical distribuion essenial, adverising is technical, price negoiable but inelasic, terms negoiable.