BUSI 4250U Chapter Notes - Chapter 4: Gross Margin
Document Summary
Since the 1990"s, ethiopia has had economic reform and liberalization leading to opportunities for business and foreign investment. Ethiopia were in sectors that the state-owned, drawing both domestic and foreign investors to. The government of ethiopia also looked to attract more business by reducing administrative work and reducing overall business taxes (p. 2). Ethiopia has been experiencing economic growth since 2003, with large sums of public investments in transportation and telecommunications. The ethiopian government looks to increase foreign investment for the manufacturing of goods and agricultural products(p. 2). These firms could receive major tax exemptions and be eligible for further tax reductions. A pro to conducting business/investing in ethiopia is the limited number of competitive firms in the market. Due to the recent economic growth, most markets are just beginning to develop marketing resources and strategies (p. 3). This could lead to an opportunity to capture a segmentation of the market and create a strong brand awareness.
