BUSI 1020U Chapter Notes - Chapter 23: Microsoft Powerpoint
Document Summary
Most oral presentations have more than one purpose. People present to inform, persuade, and build goodwill. Oral presentations need to be simpler than written messages. In a monologue presentation, the speaker delivers the content without deviation. In a guided discussion, the speaker presents the questions or topics that both speaker and audience have agreed on in advance. The speaker serves as facilitator to help the audience tap its members" own knowledge. A sales presentation is a conversation using questions to determine the buyer"s needs, probe objections, and gain commitment to the purchase. Adapt your message to your audience"s experiences, beliefs, and interests. Use the beginning and end of your presentation as points of emphasis. Use visuals to reinforce your main idea; make the visuals clear, simple, and relevant. Use a direct pattern of organization: put your strongest reason first. Limit your talk to three main points. After your opener, provide an overview of the main points you will make.
