SPCOM227 Chapter Notes - Chapter 10: Stereotype, Social Capital, Ethnocentrism
10 Aug 2016
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Document Summary
Total way of life of a people, composed of their learned and shared behaviours patterns, values, norms and material objects. Collective wisdom: culture shaped by historical events such as immigration, invasions, wars, economic crises. External environment: climate, geographical features, natural resources. Verbal/nonverbal codes used to convey meanings in face to face encounters. Nonverbal codes help individuals interpret meaning of gestures, posture, facial expressions, time, touch. Strongly influenced by culture in which one was raised. Scholars disagree about how to categorize some nations and have not studied some regions. Not every member of cultural group will responds the same way. Political and cultural boundaries are not always identical. Westerners have developed most of cultural category systems and may have overlooked values that are important to non-western societies. Most of info about meaning of message is contained in context or setting. More meaning is embedded in words that make up verbal message/speakers are more direct.
