HRM200 Chapter Notes - Chapter 6: Millennials, Yer

• School: University of Waterloo
• Department: Human Resources Management
• Course: HRM200
• Professor: Dean Bulloch William Peckham

Document Summary

Recruitment: process of searching out and attracting qualified job applicants which begins with the identification of a position that requires staffing and is completed when resumes or completed application forms are received from an adequate number of applicants. Recruiter: a specialist in recruitment whose job is to find and attract capable candidates. Employer branding: the image or impression of an organization as an employer based on the perceived benefits of being employed by the organization. Define the target audience, where to find them, and what they want from an employer: step #2. Develop the employee value proposition -the specific reasons why the organization is a unique place to work and a more attractive employer for the target audience compared to other organizations: step #3. To communicate the brand by incorporating the value proposition into all recruitment efforts. Step #1: identify job opening: indicate present and future opening and specify which should be filled internally and externally.