AFM131 Chapter Notes - Chapter 14: Green Marketing, Subculture, Psychographic

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM131
• Professor: Mohsin Bashir

Document Summary

Marketing: a set of business practices designed to plan for and present an organization"s products or services in ways that build effective customer relationships. Era/1800s to early 1900s - focused on producing as much as possible. (2) sales era/ Orientation era/1990s to present companies collect information on buyers, share throughout company, and use information to produce new products. (5) social. Media marketing era/ 2000s to present- marketing and building customer relationships and network using social media. Marketing concept: a three-part business philosophy: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation. Market orientation: focusing efforts on (1) continuously collecting information about customers" needs and competitors" capabilities, (cid:523)2(cid:524) sharing this information throughout the organization, and (3) using the information to create value, ensure customer satisfaction, and develop customer relationships. Customer relationship management (crm): the process of building long-term relationships with customers by delivering customer value and satisfaction.