AFM131 Chapter Notes - Chapter 7: Business Incubator, Affiliate Marketing, Town Privileges

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM131
• Professor: Mohsin Bashir

Document Summary

Entrepreneurship: accepting the challenge of starting and running a business. Small and medium-sized enterprises (smes): refers to all businesses with fewer than 500 employees. Entrepreneurial team: a group of experienced people from different areas of business who join together to form a managerial team with the skills needed to develop, make, and market a new product. Micro-enterprise: a small business defined as having one to four employees. Affiliate marketing: an online marketing strategy in which a business rewards individuals or other businesses (affiliates) for each visitor or customer the affiliate sends to its website. Intrapreneurs: creative people who work as entrepreneurs within corporations. Intrapreneurs use the company"s existing resources- human, financial, and physical- to put forward new products. Incubators frequently help entrepreneurs prepare plans and proposals, assist them in making contacts to find financing, and assist participants to obtain cheaper insurance; however most incubators themselves are not investors.