ECON 111 Chapter Notes - Chapter 5: Demand Curve, Midpoint Method, Ice Cream Cone

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Butter and margarine) tend to have more elastic demand then goods without a close substitute (ex. Vanilla ice cream is very elastic because other flavours of ice cream are almost perfect substitutes for vanilla) Suppose that a 10% increase in the price of an ice cream cone causes the amount of ice cream you buy to fall by. So, the elasticity is 2, so the change in the quantity demanded is twice as large as the change in price. Calculating the price elasticity of demand between 2 points on a demand curve: Point a: price = and quantity = 120. Point b: price = and quantity = 80. [the elasticity going from point a to b or point b to a will not be the same] Midpoint: price = and quantity = 100 (q 2 q 1)/[ q2+q 1 (p 2 p 1)/[ p2+p 1.

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