COMM 205 Chapter 1: Chapter 2 comm 205
Document Summary
Competitiveness: the ability and performance of an organization in the marketplace compared to other organizations that offer. The main buying factors that customers use are ( key purchasing criteria) Change from product to product, customers to customers. Most customers tend to trade off price against the other purchasing criteria and choose the "best buy" or best "value" Order qualifiers: minimum standards of acceptability for purchase, allow product to be considered, competitive standards that make a firm"s products viewed as fit for purchase by consumers. Order winners: create perception of being better than the competition, allow product to be purchased, timeliness. Standards that separate the products or services of one firm from another. Purchasing criteria such as price, on time delivery, fast delivery and quality can be order qualifiers or order winners 2. Competitive priorities: the importance given to operations characteristics: cost, quality, flexibility and delivery: to achieve key purchasing criteria for customers prod.
