PSYC 2310 Chapter Notes - Chapter 8: Minority Influence, Social Psychology, Juvenile Delinquency
8 Jan 2015
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Social norms: unspoken but shared rules of conduct within a particular formal or informal group. Conformity: changing our opinions or behaviours to meet perceived group norms, can occur because people fear the consequences of deviating from the norm. Compliance: behaviour that is elicited by direct requests. Obedience: behaviour that is produced by the commands of authority figures. Asked participants to read an article in preparation for discussion. Article was written in confusing manner , incomprehensible if one did not have prior knowledge. No one asked the professor clarification questions , students assumed 37% of other students would ask questions. Participants believed their own behaviour was motivated by fear of embarrassment. Social norms influence your values beliefs and behaviours. Norms serve as a helpful guide to appropriate behaviour: stopping at a red light, waiting in line for your turn at a coffee shop, and raising your hand before asking a question in lecture.
