MCS 1000 Chapter Notes - Chapter 3: Extranet, Oligopoly, Predatory Pricing

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Sergio Meza

Document Summary

Environmental scanning: the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends. Social forces: forces of the environment that include the demographic characteristics of the population and its values. Demographics: the study of the characteristics of a human population: population size, growth rate, gender, marital status, ethnicity, income, and so forth. Baby boomers: the generation of those born between 1946 and 1964: important part of consumer market, concern for children, grandchildren, own health, and retirement, want to look and feel younger. Generation x: the population of those born between 1965 and 1976: self-reliant, entrepreneurial, supportive of ethnic diversity and better educated than previous education, not prone to extravagance. Generation y (millennials): those born between 1977 and 1994: exerts in uence on music, sports, computers, video games, and especially wireless phones. Tuesday, december 15, 2015: views wireless communication as a lifeline.