MCS 1000 Chapter Notes - Chapter 5: Consumer Reports, Cognitive Dissonance, Liquid Oxygen

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Sergio Meza

Document Summary

Lo1 consumer purchase decision process: purchase decision process the stages a buyer passes through in making choices about which products and service to buy, this process have 5 stages, problem recognition. Per(cid:272)ei(cid:448)i(cid:374)g a differe(cid:374)(cid:272)e (cid:271)et(cid:449)ee(cid:374) a perso(cid:374)"s ideal a(cid:374)d a(cid:272)tual situatio(cid:374)s that is big enough to trigger a decision. Certain brands that you become aware of during your search become part of your awareness set. Evaluative criteria factors that represent both the objective attributes of a band and the subjective ones you use to compare different products and brands. Consideration set the group of brands that a consumer would consider acceptable form among all the brands of which he or she is aware. Companies tries to create this notion or compete other companies in order to convince consumers that they have the best brand or best value for the money sought by him or him and other consumers: purchase decision.