ECON 1050 Chapter Notes - Chapter 14: Demand Curve, Fixed Cost, Perfect Competition

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Monopolistic competition is a market structure in which: a large number of firms compete, each firm produces a differentiated product, firms compete on product quality, price and marketing, firms are free to enter and exit the industry. Small marketshare each firm supplies a small part of the total industry output. Each firm has limited power to influence the price. Ignore other firms firm must be sensitive to the average market price of the product, but the firm does not pay attention to any one individual competitor. Collusion impossible - friends can conspire to fix a higher price called collusion. Coordination is usually difficult and collusion is not possible. Product differentiation a firm practices product differentiation if it makes a product that is slightly different from the product of competing firms. It is a close substitute but not a perfect substitute for the products of other firms.

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