PSYC 1020H Chapter Notes - Chapter 7: Suggestibility, Neural Pathway, Decay Theory
13 Nov 2017
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Attention - involves focusing on a narrowed range of stimuli or events. Selective attention is critical to everyday functioning, and is compared to a filter. Stimuli can be screened early, during sensory input, late, after the brain has processed the meaning of the input, or immediately. When forced to divide attention between memory encoding and some other task, reductions in memory performance are seen. Deeper levels of processing result in longer-lasting memory codes. Verbal information is processed on three levels; structural (structure of a word), phonemic (how a word sounds), and semantic (meaning of verbal input) Linking a stimulus to other information at the time of encoding. Creation of visual images to represent the words to be remembered. Imagery provides a second memory code, which is why its effective. Dual-coding theory - memory is enhanced by forming semantic and visual codes, since either can lead to recall. Deciding how or whether information is personally relevant.
