PUB 350 Chapter Notes - Chapter 4-2: Mobile App, Margaret Atwood, Rideau Street
27 Jan 2017
School
Department
Course
Professor
Document Summary
How indigo plans to become the world"s first cultural department store. To bolster sales, reisman has been working to reinvent indigo, which operates 92 superstores and 131 small-format stores under the indigo banner, as well as. Chapters, coles, indigospirit, smithbooks and the book company. Reisman has taken to referring to indigo as the world"s first cultural department store, a name that helpfully underscores the oprah-esque lifestyle the chain has begun pushing: safe, tasteful, stylish and, of course, well read. Indigo closed three high-profile stores in toronto this spring, including the city"s iconic world"s biggest bookstore, which it had inherited when it purchased rival. Canada experience what reisman described as meaningful sales declines. Revenues from general merchandise have risen by about million over the past year. Although indigo won"t say what its target books to non-books product ratio is, it"s clear they haven"t reached it yet.
