BUS 347 Chapter 4: BUS 347 Chapter : Schwartz's Circumplex Model of Values

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Is also known as the basic theory of basic human values. Six main features of values are described: values are beliefs linked inextricably to affect. When values are activated, they become infused with feeling : values refer to desirable goals that motivate action. , values transcend specific actions and situations. This feature distinguishes values from norms and attitudes that usually refer to specific actions, objects, or situations. : values serve as standards or criteria. Values guide the selection or evaluation of actions, policies, people, and events. People decide what is good or bad, justified or illegitimate, worth doing or avoiding, based on possible consequences for their cherished values. But the impact of values in everyday decisions is rarely conscious. Values enter awareness when the actions or judgments one is considering have conflicting implications for different values one cherishes. : values are ordered by importance relative to one another.

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