BUS 343 Chapter Notes - Chapter 2: Profit Center, Auchan, Analysis Paralysis
24 Feb 2015
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Ob #1 explain how business develop plans at different levels within the organization. Planning organization develops objectives before it takes action: ex. Microsoft complex involving many people from diff departments: business plan strategic planning process development and implementation. Ethics is up front in marketing planning: consequences of low ethical standards very visible when considering slew of highly publicized corporate scandals, major companies defraud public everyone suffers, losing jobs, stockholders losing investments, consumers paying worthless. Levels of planning: top big picture bottom nuts and bolts , strategic planning, organizations resources and capabilities to its market opportunities lt growth. Firm"s strategic plan goal of increasing firm"s total revenues by 20% in next five years. Product, pricing, channel of distribution, marketing communication strategy: strategies vs. tactics. Pesto issues that might impact a particular industry and business: detailed consumer analysis. Trends/issues/considerations to changing consumer segments, segment profiles and segment sizes: industry analysis.
