BUS 343 Chapter Notes -Fixed Cost, Average Variable Cost, Emperor Sujin

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Jason Ho

Document Summary

Table of contents: executive summary, situational analysis. Swot analysis: marketing objectives, marketing strategies. Place: action plan, measurement and control strategies, reference list. Simon fraser company (sfc) is a private company with 50 years of experience on operating fashion business in british columbia. Therefore, we decide to get into wearable technology industry to expand our current business. Sfc"s products with these existing competitors in wearable tech industry, our new products will be designed by special materials, and can interpret human emotions by displaying specific led lights. To better attract our target customers whose age are between 18 to 34 years old with relative lower income level and who has fashion-oriented lifestyle, we will use cost-based and low value pricing strategies. In order to effectively communicate our new products into the public, our promotional strategies will be mainly focus on social media and internet.