BUS 343 Chapter Notes -Telemarketing, Fax, Public Service Announcement

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Todd Green

Document Summary

Product advertising: an advertising message that focuses on a specific good or service. Institutional advertising: an advertising message that promotes the activities, personality, or point of view of an organization or company. Advocacy advertising: a type of public service advertising provided by an organization that is seeking to influence public opinion on an issue because it has some stake in the outcome. Public service advertisements: advertising run by the media without charge for not-for-profit organizations or to champion a particular cause. Advertising campaign: a coordinated comprehensive plan that carries out promotion objectives and results in a series of advertisements placed in media over a period of time. Limited-service agency: provides one or more specialized services. Full-service agency: provides all or most services needed for a advertising campaign. Account management: soul, develops the campaign"s strategy, supervises and liaison between agency and client. Creative services: heart, people who dream up and produce the ads.